New Ad Campaign Turns Spotlight On Sikhs

SACRAMENTO (CBS13) – A new ad campaign wants to bring awareness about major world religion Sikhism. More than 25 million people practice the religion, with a huge population here in the Sacramento Valley.

“Well, I have two children and they keep us busy,” one of the ads begins. “You know, Boy Scouts, saxophones, gymnastics.”

National Sikh Campaign is launching the campaign on Friday in an effort to stop hate-fueled attacks on its followers. Sikhism is the fifth-largest religion in the world, just above Judaism and just below Buddhism. Yet it’s often mistaken or confused with other religions.

Thursday, April 13, 2017 - 5:30am